Description
DIMPLE 1988 YEAR OF THE DRAGON 12Y 75CL
Dimple Haig, or Dimple Pinch, launched in 1893 during a surge in demand for blended Scotch whisky. The Haig family, alongside their cousins, dominated the Lowland whisky industry and capitalized on the boom. Two of John Haig’s sons, Alicius and Hugh Vietch.
Founded Haig & Haig in 1888 as an export business, focusing on selling the company’s whiskies in the US. Their efforts leading up to Prohibition boosted Dimple’s popularity in the US.
By 1939, Haig had become the top-selling Scotch in the UK, thanks to the success of Dimple and Gold Label brand extensions. Dimple Pinch had also regained its pre-Prohibition sales in the States. Although the brand disappeared from the UK market until the introduction of Haig Club, Dimple still sold over a million cases by the millennium, with key markets in South Korea, Germany, Greece, and the US.
